How do I measure results? That is a question that we're asked each day. While it can differ from industry to industry and based on the results you're seeking. The best way to measure results is to compare the product or service offered on the current industry results over all, what you achieved in that same product or service in past years or months, against your current volume of customer interest or sales.
A good example would be if you were an insurance company and your current marketing was focused on Farm Ranch policies. If you are getting more calls and interest in addition to writing more Farm Ranch policies now than you were last year this time, in addition the the average Farm Ranch activity in your local community and industry over all then you'd have to say your marketing efforts are working.